We say THANK YOU for a wonderful event!

We are still overwhelmed by several hundreds of registrations and the lively participation at our event. We would like to thank all participants, spectators and colleagues as well as our external speakers Carina Grau, Alexander Nenstedt and Frederike Goldkamp and our partners 2plus Event- und Marketingservice GmbH, Handelsblatt Media Group, Solutions by HANDELSBLATT MEDIA GROUP and Bistro EssART GmbH & Co. KG.

Many thanks! Without you, this success would not have been possible. 🎉

We look back on an evening full of interesting conversations and inspiring exchanges. From content marketing to podcast to data, there was an exciting topic for everyone - among other things, our guests and participants learned how to reach more people with podcast advertising in our portfolio than with classic TV advertising. 💡

You can find all the content and the video of the livestream here on the site - take a look and be inspired!


Click here and watch our iq digital guidance dialogue. 🎬

Our agenda

Everything, everywhere..: Content marketing with iq digital

We show you how we navigated FORD Germany through a complex campaign universe.

The diversity of content marketing has long since known no bounds. Creative ideas, multi-channel distribution and comprehensive data make branded content the tool of choice when customers want to communicate in the long term. 

What credible content marketing has to do with parallel universes and how iqd brandstudio successfully manages customer campaigns in Germany's quality media? We'll show you using the example of FORD Germany's impressive campaign. Everything, everywhere... all with iq digital.

Directly into the ear: Podcast advertising by iq digital

We create listening experiences: iq digital has the right environment for every brand and convinces with a lot of creativity. We create attention for your brand or your product.

We skillfully put you in the spotlight. Sounds good? We think so too! Get to know our audio team, which makes podcasts a real highlight for you and shows you how you can perfectly stage your brand or your product with the help of our offer.

iq digital - your perfect match for podcast advertising.

Black Box Targeting - How well do you know your data?

Data-Driven Marketing with iq digital: Today, almost every advertiser focuses on the topic of data. Whether publisher, advertiser, service provider or agency - there are many data providers in the market who market their data or even offer it for free. How can advertisers find their way through this opaque jungle of offers today? And what influence does the data quality of the different providers have on the success of individual campaigns? We would like to discuss this with Alexander Nenstedt, responsible at Annalect for the basics of data-driven targeting for clients of the front agencies OMD, PHD and Hearts & Science.

Our experts:

Moderation Steffen Bax

Managing Director I iq digital

Moderation Tim Rottländer

Director brandstudio I iq digital

Content Marketing Mara Langer

Senior Creative Concepter I iq digital brandstudio

Content Marketing Katrin Kanzok

Senior Project Managerin I iq digital brandstudio

Podcast Maik Rogge

Director Product & Partner I iq digital

Podcast Frederike Goldkamp

Topic Lead Podcast I Handelsblatt

Podcast Olivia Mironski

Sales Managerin Audio Podcast I iq digital

Podcast Janina Kötz

Senior Content Redakteurin I iq digital brandstudio

Data & Targeting Svenja Onasch

Head of Data Management I iq digital

Data & Targeting Nils Frank Schmidt

Data Analytics Manager I iq digital

Data & Targeting Alexander Nenstedt

Director Audience Management I Annalect Germany

You have questions or are interested in our products?