Office is where you are. The world of work is navigating the New Normal of shuttered offices. Two components of the new normal are particularly affected: the technical set-up and the personal situation. HP aims to occupy this very intersection of Human at Work. In doing so, its high-performance products offer the best conditions for successful work - no matter where.


Communication, creativity or productivity is also possible in the remote office - if you know how to do it. In a video series with four authentic coaches, HP provides simple work hacks for remote work in 90 seconds each. In the storyflow, the coaches optimize the workflow, and the matching products from HP provide the final framework for the tips. All videos and tips are embedded in an HP content world.


The Implementation involved a Native Hub as well as an Infographic. The playout happened on six selected media brands: Handelsblatt Online, WirtschaftsWoche,,, ZEIT Online and Der Tagesspiegel. The campaign was on air for 8 weeks.

User Journey & Live Case

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