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RISE UP IMPACT: See you at DMEXCO

How do brands make a real impact in a changing media and marketing landscape? We’ll be discussing this at DMEXCO 2026.

 

As the marketing arm of Germany’s leading media outlets, we’ll show how reliable facts, relevant perspectives, and strong media environments enable effective communication. Because today, brands need more than just reach: they need guidance, trust, and the attention of the right people.

 

Under the motto “RISE UP IMPACT” we invite you to join us in discovering new perspectives, taking responsibility, and making an impact.

 

Visit us in Hall 8.1 | Booth F030 and discuss with us the topics shaping the digital and media industries. On the first day of the trade show, you can also look forward to an exciting lecture and a BVDW masterclass featuring renowned speakers.

 

Join us to explore current topics, insights, and solutions for a media world in transition.

 

Would you like to schedule a one-on-one meeting?

Secure your preferred time slot with us now: Schedule a meeting

 

We look forward to your visit and to connecting with the entire digital industry!

 

 

Lecture: A New Safe Space? The Role of Germany's Leading Media Outlets in Society and the Advertising Industry

Exclusive insights into the future of quality media in the age of AI: AI has moved beyond the experimental phase—now it’s all about measurable impact. The lecture focuses on the question of why quality journalism is becoming an anchor for trust and guidance, especially in times of information overload and change. Nils von der Kall (CEO of ZEIT), Horst von Buttlar (Editor-in-Chief of WirtschaftsWoche), and Tim Rottländer (CMO of iq digital) will discuss how quality media is evolving in the AI era, what challenges it faces, and why news environments can become the new safe space for brand communication. They’ll also address the question of what “bold moves” media outlets need to make by 2028 to remain relevant and create a real impact.

 

When: Wednesday, September 23, 2026 · 1:00–1:30 p.m.

Where: Media Stage, DMEXCO


Click here for the program

BVDW Masterclass: Responsible Marketing: Boosting Media Performance through digital responsibility

Exclusive insights into responsible marketing and the future of media planning: Media performance and digital responsibility are increasingly intertwined. The BVDW Masterclass focuses on the question of how brand communication can be designed to be effective, measurable, and responsible all at once. Lisa Vieweg (Google, Head of SDA Lab BVDW), Steffen Hubert (SevenOne Media, IAB Europe), and Andreea Wolter (Mediaplus) will discuss how the requirements for modern media planning are changing and what role digital responsibility plays in sustainable media performance. Laura Angenendt (iq digital, Co-Head of the SDA Lab BVDW) will moderate the discussion and contextualize the participants’ various perspectives.

 

When: Wednesday, September 23, 2026 · 4:45–5:15 p.m.

Where: BVDW Masterclass, DMEXCO

 

Click here for the program

RISE UP IMPACT: That’s exactly what our video series for DMEXCO 2026 is all about!

DMEXCO is fast approaching, and this year’s theme is “RISE UP IMPACT.” It’s more than just a call to action: it’s about creating sustainable impact through ideas, technologies, partnerships, and communication.

 

In line with this, our new video series takes you on a journey, showcasing different perspectives, inspiring insights, and concrete visions centered around RISE UP IMPACT.

 

We’re asking our colleagues from various departments at iq digital:

 

What does “RISE UP IMPACT” mean to you and your area of work?

 

Look forward to exciting answers and fresh perspectives on the topics shaping our industry.

 

Be sure to check out our LinkedIn profile in the coming days.