iq digital @DMEXCO 2025

As marketers of Germany’s leading media brands, we’re present at this year’s DMEXCO 2025 with our mission: “value matters.” Look forward to an even larger booth, inspiring conversations, sustainable products, and new dimensions.

 

Today’s decision-makers need facts to identify opportunities and seize them through the right choices. Our media provide that foundation — for every industry and every perspective. We offer an environment of future and opportunity — and together, we want to grab it with both hands. WE & YOU – time to act!

You’ll find us in Hall 8.1, Booth F030.

Meet us at the booth for a great coffee or secure your spot in the audience at our Masterclasses, Lecture, or Keynotes on the first day of the trade fair.

We’re looking forward to engaging with the entire digital industry and are ready to share plenty of exciting news with all our partners.

Schedule your appointment at: sales-intelligence@iqdigital.de

Masterclass: "Wenn aus Zukunftsbegeisterung Marketing wird"

Exclusive insights into Schneider Electric’s brand campaign:


At the heart of the initiative is a content hub that showcases how the future should look – with efficient energy solutions, sustainable technologies, and bold corporate strategies. To maximize reputation impact, the country’s leading media outlets were selected as distribution channels.
Katrin Aehling (Vice President Channel & Marketing DACH, Schneider Electric), Carolin Fiedler (Concept iq digital), and Tim Rottländer (CMO iq digital) share valuable insights and learnings.

 

When: Wednesday, September 17, 2025 · 10:00 to 10:30 · 30 min.
Where: DMEXCO MC8A

Lecture: "Responsibility Creates Impact"

Quality Media as a Pillar of Democracy and an Ideal Environment for Brand Communication.

 

DER SPIEGEL and its marketer in conversation: Judith Horchert, editor at DER SPIEGEL, and iq digital CMO Tim Rottländer discuss the importance of independent quality journalism for our democratic society and the future of the media industry. They also explore why brands can particularly benefit from these valuable environments today.

 

When: Wednesday, September 17, 2025, 11:40–12:00 PM · 20 min.
Where: Agency Stage

Keynote: "When innovation meets tradition"

Innovation or tradition? Scalability or individual customer concepts? iq digital uses use cases to show how both can be achieved in its premium journalism portfolio: AI tools generate target group- and targeting-specific spots at the touch of a button, while tailor-made custom podcast episodes developed jointly with customers offer space for in-depth brand presentation – combined with classic content formats.

 

Featuring Kevin Kindor, Senior Project Manager Podcast, and Hannah Joswig, Sales Manager Podcast.

 

When: Wednesday, 17 September 2025, 3:50 p.m. to 4:10 p.m. · 20 min.

Where: Amplify Audio Speakers Corner​

Panel: "Data as added value: from relevance to acceptance and growth"

Together with Kantar, the BVDW has initiated a new study that examines personalisation from a consumer and business perspective. Also participating: Steffen Bax, Managing Director of iq digital, who, as a marketer of quality journalistic media, represents two central areas of the study and provides exciting insights into the relevance and responsibility of data-driven communication.

 

A high-profile panel featuring Carsten Rasner (Managing Board Member of the German Association for the Digital Economy – BVDW), Steffen Bax (Managing Director of iq digital), Sabine Juenger (Vice President of OTTO Advertising), and Dr. Bernd Fauser (Managing Director and Head of DACH Partners & Solutions at Google).

 

When: Wednesday, 17 September 2025, 12:20 p.m. to 12:40 p.m. · 20 min.

Where: Centre Stage

Handelblatt AI Circle : "Rethinking marketing and business: How AI agents are changing the rules of the game"

AI agents have long taken on more than just repetitive tasks – they analyze data, manage campaigns, personalize in real time, and even create original content.

But what does this mean for strategists, agencies, and brand management?

How does it change business decisions within companies?

 

Featuring Andreas Marx (Editor-in-Chief at absatzwirtschaft), Heike Fuhrmann (Director of Development & Innovation at iq digital), Jens PolomsKI (AI expert and Co-Founder of snipKI), Paolo Anania (Head of Global Marketing at PUKY GmbH & Co. KG), and Meik Vogler (Chief Client Officer at Havas Germany).

 

When: Wednesday, 17 September 2025, 3:15 p.m. to 3:45 p.m. · 30 min.
Where: MC7A

Courage is the driving force behind progress – and that’s exactly what our new interview series for DMEXCO 2025 is all about!

This year’s DMEXCO is themed “Be bold. Move forward.” That’s why we’re talking to inspiring colleagues from various departments at iq digital about how they’re boldly exploring new paths, driving innovation, and shaping change.

Curious to learn how we’re taking bold steps in areas like audio, AI, content marketing, sustainability, or programmatic advertising? Then make sure to check out our LinkedIn profile over the next few days!