IAB Europe and our partner Cedara have jointly published an article that shows how important accurate CO₂e measurement is for the future of the media industry.

 

 

iq digital is proud to be part of the benchmarking study – and even prouder of the results:

 

The directly supplied data shows significantly lower emission values than conventional estimation methods using proxies or standard values – in some cases 2 to 5 times better results.

A real step towards climate-conscious media purchasing.

 

 

The study thus also confirms a core principle of GMSF v1.2: the closer the data source is to the actual transaction, the more accurate and often lower the emissions calculation.

 

Click here for the full article