At the event ‘Growth by Connection: The Future of Data Collaboration’, Björn Singer and Kevin Marek from iq digital will provide exciting insights into their journey from CDP onboarding to a future-proof, interoperable data collaboration model. In their session at 11:30 a.m., they explain the challenges media companies currently face when introducing customer data platforms and how these can be used to develop a scalable, GDPR-compliant data ecosystem.

 

Today's media companies have valuable first-party data at their disposal, but this data is often scattered across different systems. Modern customer data platforms help break down these silos, consolidate data sources and cleanly merge user identities. This creates a unified database that enables personalised communication and efficient campaigns.

 
The next step is data collaboration: data can be linked securely and in a controlled manner with partners without compromising governance or data protection. This results in better audience insights, stronger targeting and new monetisation potential.

 

Together with IBM iX and Adobe, we at iq digital show how such models can be implemented in practice. In addition, the Frankfurter Allgemeine Zeitung provides an insight into its own data collaboration approach in the premium environment, including concrete business impact.

 

The event is aimed at decision-makers who see data strategy as a driver of growth and want to promote data-driven models in their companies.

 

Click here to register.