As the exclusive marketer of leading media brands such as Frankfurter Allgemeine Zeitung, Handelsblatt, DER SPIEGEL, Süddeutsche Zeitung, DIE ZEIT, WirtschaftsWoche, Tagesspiegel and manager magazin, we have joined the Decentriq network and are thus significantly advancing secure collaboration with advertisers based on first-party data. 

 

With Decentriq's clean room technology, we are creating an environment in which publisher and advertiser data can be merged in a data protection-compliant manner, for greater precision, transparency and trust in digital campaign planning.

 

Our partnership enables:

• innovative targeting and measurement solutions
• new opportunities for regulated industries such as finance and health 
• the strengthening of quality journalism through sustainable advertising models

 

‘We believe in an open internet where advertisers can reach their audience in high-quality environments – not just within closed platforms,’ says Svenja Onasch, Head of Data Management at iq digital.

 

Find out more about the partnership here.