Press release

• iq digital markets heise medien’s podcasts and newsletters, creating the most relevant advertising environment for the IT and tech industry
• Marketing partnership covers 24 newsletter formats with more than 350,000 subscribers and 18 heise podcasts

 

Düsseldorf, 30 January 2026. iq digital is expanding its premium-quality portfolio to include the media brands and products of heise medien. As part of the new partnership, the Düsseldorf-based premium digital marketer will take over the marketing of heise’s podcasts and newsletters, further strengthening its expertise in the IT and technology sector.

 

heise is one of the leading media companies for IT and technology journalism in the German-speaking market. With brands such as heise online, c’t, iX, Mac & i, MIT Technology Review and Make, the company provides in-depth information, analysis and background reporting on digital technologies, IT security and innovation.

 

“With heise, we are gaining a partner that stands for journalistic excellence and technological expertise,” says Steffen Bax, Managing Director of iq digital. “Together, we are creating environments that bring brands and people together on equal footing – in a context that truly deserves trust.”

 

iq digital will act as a secondary marketer for the inventory of a total of 18 podcasts, including formats such as Kurz informiert, KI-Update, #heiseshow, c’t uplink, Mac & i – der Apple-Podcast, as well as Darknet Diaries and t3n Daily. These formats generate more than 2.5 million downloads per month. In addition, iq digital will take over the marketing of the major newsletters heise online Daily and heise online Newsticker. Further newsletters – a total of 24 formats with more than 350,000 subscribers – will be added successively over the course of the first quarter of 2026. For each newsletter, iq digital will hold an exclusive advertising placement that will be marketed independently.

 

“Podcasts and newsletters are key future formats for us. Together with iq digital, we are enabling brands to access a highly informed, tech-savvy audience in a strong editorial environment. This partnership is an important step in sustainably expanding our audio and newsletter portfolio,” explains Bastian Laudien, Sales Director at heise medien. “Together, we are creating transparent, high-quality and credible advertising environments that align with our journalistic standards and deliver long-term value to the market.”

 

With heise, iq digital’s portfolio gains not only additional reach, but also greater editorial depth.

 

 

About iq digital

iq digital media marketing gmbh is the exclusive marketer for leading media brands in Germany. Its portfolio includes high-quality media across the areas of general news, business & finance, trade media and millennials. Websites such as FAZ.NET, Handelsblatt Online, DER SPIEGEL, Süddeutsche Zeitung, DIE ZEIT, WirtschaftsWoche Online, manager magazin, Harvard Business manager and Der Tagesspiegel provide decision-makers with daily coverage of all relevant topics.

Based in Düsseldorf, iq digital is a joint venture of FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag. The company stands for both high reach in news and business/finance as well as special-interest offerings for highly targeted audiences. With a total digital reach of 32.9 million* digital unique users, iq digital is one of the leading marketers of premium digital media and media brands in Germany.

*Source: agma DNA, net reach / February 2025

 

 

About heise medien

heise medien stands for high-quality, independent journalism. The company publishes the successful computing titles c’t, iX and Mac & i, c’t Fotografie and the popular DIY magazine Make. Its online platform heise online is the leading German-language medium for high-tech news.

The portfolio also includes podcasts such as Kurz informiert, c’t uplink and KI-Update, as well as YouTube channels including c’t 3003 and heise & c’t. In addition, heise medien operates the e-learning platform heise academy, the IT security trade fair secIT and the DIY festival Maker Faire.

 

 

Press contact:
Simone Lopez Sanchez
simone.lopezsanchez@iqdigital.de
iq digital media marketing gmbh
Toulouser Allee 27
40211 Düsseldorf