Investigative quality journalism

agma DNA - Unique Users

agma DNA - Unique Users

14.7 million

agma DNA - Contacts

agma DNA - Contacts

311.26 million

ma Podcast - Downloads

ma Podcast - Downloads

2.9 million

DER SPIEGEL is one of the leading and most established news brands in Germany. SPIEGEL journalism uncovers and classifies information and puts it into a reliable context. DER SPIEGEL informs about a wide range of topics from politics to sports, from business to health.

The great trust in the brand is based on thorough research and trustworthy quality. SPIEGEL editors report carefully and independently of political, economic, ideological, and religious interests. Rudolf Augstein's motto - “To tell what’s going on" - is the driving force of the editorial team.

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Target group key facts

20-39 years

32%

20-39 years

household net income ≥ 3,000€

55%

household net income ≥ 3,000€

Above-average education

52%

Above-average education

Highlights

PodcastDIE LAGE - Our most important topics of the day

The most important news of the day - supplemented by opinions and recommendations from the SPIEGEL editorial team. On weekdays, the podcast updates its reports in the morning and evening. On Saturday mornings, the authors look back on the past week.

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NewsletterDie Lage am Morgen

What is important today - and what to make of it. Political, analytical, up-to-date. The news briefing with a strong opinion at 6 a.m. from Mondays to Saturdays.

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HomepageDER SPIEGEL Homepage

Use the radiance of the Der Spiegel media brand to leverage its positive image and trust for your brand message in a visually powerful way! Our branding formats offer you exactly the right solution for staging your brand.

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Downloads

All other relevant information on our scope of services and the corresponding offers can be found in the following documents, which are available for download. If you have any specific questions, please do not hesitate to contact us.

Source: DNA: agma DNA / media structure analysis, average of the last 3 months (Oct - Dec 2024), total population 16+ | ma Podcast 12/2024