
Understanding pays off

AGOF – Unique User
2.69 Million

IVW – Visits
10.75 Million

IVW – PIs
15.81 Million

Target group key facts

77%
20-59 years

66%
male

23%
household net income > 5,000€

19%
managers
Highlights

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source: agof daily digital facts 2022, 1) last month (Sept 2022), total population 16+ | IVW 2022-10; 2) Ø month (of last 3 months (Aug - Oct 2022), total population 16+ (including VuMA characteristics)