iq digital focuses on sustainability and CO₂-reduced advertising - major client from the telecommunications sector follows suit
Dusseldorf, 24.11.2021 - Vodafone, together with the digital marketer iq digital media marketing gmbh, is continuing its #Gigagreen campaign and for the first time is using a sustainable homepage placement of the leading media FAZ.net, Süddeutsche.de and Handelsblatt.com with a CO₂-reduced advertising format: the iq digital ecoAD.
Many paths lead to a climate-neutral future, and so since 1 July Vodafone has been the first provider in the telco sector to obtain electricity for its network only from renewable energy, thereby making an important contribution to climate neutrality, which the company aims to achieve in 2025. The marketer iq digital has also put the topic of sustainability on its agenda and launched the iq digital ecoAD this year - the first CO₂-reduced advertising medium with a sustainable infrastructure on the German market. As with Vodafone, the marketer for leading media sources its electricity for hosting the campaign from renewable energy, among other things. In addition, iq digital relies on a reduced data weight and saves redundant tracking scripts.
With the #Gigagreen campaign, Vodafone, together with iq digital, sets an example for sustainable communication and thus serves as a role model for the future of digital advertising. "The topic of sustainability meets the demand of the times and must not be forgotten. Because every company can take responsibility. Together with us, Vodafone ensures consistency in advertising communication, as not only the corporate attitude but also the way it is played out is sustainable. We are proud that together with Vodafone and the iq digital ecoAD we are setting an example for a sustainable future," emphasises Steffen Bax, Managing Director iq digital.
After a successful OOH campaign in the summer, the campaign will now be continued in the digital environment in autumn. Sven Stuehmeier, Group Manager Digital Communication & Technology at Vodafone, emphasises: "With the iq digital ecoAD, we were also able to fall back on an innovative and, above all, sustainable solution for our communication in the display area. The iq digital ecoAD is an excellent fit for our media strategy as part of the Green Gigabit campaign and also supports our comprehensive sustainability goals."
With this booking, Vodafone is for the first time using the iq digital ecoAD on the homepages of the leading media FAZ.net, Süddeutsche.de and Handelsblatt.com. The campaign thus reaches almost 1 million UU1 in Germany in one day and generates a high level of attention in a high-quality environment.
iq digital media marketing gmbh
As a joint venture of FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag, iq digital stands for high coverage in the areas of news and business/finance as well as for special interest offers to address pointed target groups. The portfolio includes high-calibre digital offerings in the areas of general news, business & finance, specialist media and millennials: websites such as Der Tagesspiegel, FAZ.NET, Handelsblatt Online, Süddeutsche Zeitung, WirtschaftsWoche Online and ZEIT ONLINE provide decision-makers with up-to-date information on all relevant topics on a daily basis. The portfolio also includes ada, areamobile.de, ARIVA.DE, brandeins.de, Edison.media, Femeda.de, Hallo-Eltern.de, INGENIEUR.de, jetzt.de, karriere.de, orange by Handelsblatt, Spektrum.de, SZ-Magazin.de, ZEIT-Magazin.de and the B2B network fachmedien and mittelstand digital.
With a total digital reach of 35.98 million digital unique users, iq digital is one of the leading marketers for digital quality media and media brands.
Source: agof daily digital facts, Ø day (of the last 3 months (June - August 2021), population 16+, 01.10.2021
Vodafone is one of the leading communications groups. Every second German is a Vodafone customer - whether they surf, phone or watch TV; whether they network their office, farm or factory with Vodafone technology. Vodafone networks connect Germany: families and friends as well as politics, business and society. They also help keep crucial sectors like education and healthcare running, especially in times of COVID-19.
The Düsseldorf-based company provides internet, mobile telephony, fixed network and television from a single source. As a digitalisation partner of the German economy, Vodafone counts start-ups, SMEs as well as DAX corporations among its customers. Vodafone is the #1 in German mobile communications: no other company in Germany networks more people and machines via its mobile network. No other German company offers more gigabit connections in the fixed network than the Düsseldorf company. And no other company has more television customers in the country.
With more than 30 million mobile customers, almost 11 million broadband customers, more than 13 million TV customers and numerous digital solutions, Vodafone Germany generates more revenue with its mobile network than any other German company.