Innovation is our drive, quality is our attitude

Many companies today are looking for their purpose. iq digital was founded solely for this purpose and thus carries it in its name: Innovation is our drive, quality is our attitude. This applies to us as well as to the media brands we represent.

Use the power of our brands to make your own even stronger. Because iq digital is the number 1 contact when it comes to connecting people, media and brands. With the most important leading media in Germany and a total digital reach of 35.16 million digital unique users, we are one of the leading marketers and partners. From classic display communication to content marketing and podcast to data - our drive and attitude always make us strive for the ideal solution. Preferably together with you, of course! 

iq digital is a joint venture of FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag. Always innovative and with high reach, we distribute your messages in the areas of news, business/finance as well as special interest offerings to reach top target groups. Websites such as FAZ.NET, Handelsblatt Online, Süddeutsche Zeitung, DER SPIEGEL, manager magazin, Harvard Business manager, Der Tagesspiegel, WirtschaftsWoche Online and ZEIT ONLINE inform decision-makers daily and reliably about all relevant topics. Because it matters!

Our diverse portfolio also includes EMOTION, ada, ARIVA.DE, BTC-ECHO, Sä, Airport DUS,, orange by Handelsblatt,, and Numerous portals from the research sector such as,, Forschung und Wissen. B2B trade media portals such as Autocard, Build-Ing, Genios, Tilasto and hussverlag. The portfolio is complemented by special interest portals such as Weltkunst, and DEL2.

Steffen Bax, Managing Director (CEO)

As an experienced marketing expert in digital marketing and Managing Director (CEO) of iq digital media marketing GmbH, he is committed to new and transformative business models that bring the marketing of German quality media such as FAZ, Handelsblatt, WirtschaftsWoche, ZEIT and the SZ to the top. Steffen Bax started at iq digital in 2007, after working at the digital agency Wunderman Cologne and as a creative consultant at OnVista Media. He was quickly instrumental in the development of topics such as programmatic advertising, data management and the establishment of a brand studio. In addition to his involvement in AGOF, as Managing Director, Steffen Bax also represents iq digital in the Bundesverband Digitale Wirtschaft (BVDW) and in the chair of the Online-Vermarkterkreis (OVK). Since 2017, he has been responsible for iq digital's product development, technology and data business as Deputy Managing Director and later as Managing Director. Since 2020, Steffen Bax has been the sole managing director and is striving for a new era of trend-conscious digital marketing.  

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