Our analytics & insight products

Our data can do more than just targeting: also use our data infrastructure for exclusive insight reports for your next display or content campaign. Ideally tailor your follow-up campaigns to the target group and optimise your communication strategy with the help of our exclusive user and movement data.

We will be happy to advise you on the most suitable report!

  • Content Insight Report
  • Hub User Retargeting
  • Audience Intelligence Report

 

Content Insight Report

Get to know the visitors of your content integration even better.
These insights will help you to tailor your long-term content cooperation and future campaigns even better to the interests and information needs of your users.

Hub User Retargeting

Unique data for your programmatic campaigns.

Use the interest of your Content Hub visitors and address them again with a targeted retargeting campaign - programmatically and independently of our portfolio. If you wish, we can offer you high-quality modelling of your Content Hub target group.

This gives you optimised reach and thus increases the potential of your retargeting campaign. 

Audience Intelligence Report

High-quality user insights: We measure campaign performance and generate insights for audience optimisation. 

The Audience Intelligence Report (iq AIR for short) allows you to compare the affinities of users who have only seen a campaign vs. users who have also clicked on the advertising material of your campaign. 

The deep insight into the usage behaviour of your target group offers multiple starting points for an optimised approach.  

Take a look at the following insights: 

Downloads

All further relevant information regarding our scope of services and corresponding offers can be found in the following documents, which are available for download. If you have any specific questions, please do not hesitate to contact us.

You are interested in further topics?

Data Targeting

Our iq digital targeting products ensure that you get the most out of your campaign: Don't talk to just anyone, talk to your target group! Get all the information you need here.

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Data Data Exchange

The platform for B2B and B2C data: Use our unique targeting segments as a data-only product for your programmatic purchasing. Get all the information you need here.

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Data Further questions?

Please feel free to contact us at any time at data@iqdigital.de for further questions regarding our offering of Targeting, Analytics & Insights, Data Exchange and further topics.

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