Don't talk to just anyone, talk to your target group!

At iq digital, we use all our data expertise and state-of-the-art technologies to enable precise and efficient campaign management.

 

Thanks to the intelligent linking of high-quality data sources, we offer data-based campaign management at the highest level. With access to over a billion user interactions per month across our entire portfolio, we have a unique database that allows us to reach target groups with pinpoint accuracy – cookieless, scalable and future-proof.

 

Whether demographic, interest-based or contextual – our 600+ instantly activatable audience segments provide the right solution for your campaign goals.

Data Segment Finder

More than 600 segments are immediately available - you can see first examples here (highlight segments marked in blue).

Just use our search function for more:

 

Our targetings at a glance

Reach your target groups in our portfolio

Highlight target groups

A selection of our most popular segments in the overview:

Contextual Targeting

Our contextual targeting, which uses cognitive semantic technology from our ad verification partner Integral Ad Science, analyses page content in depth and recognises not only keywords but also the emotional tone of the article. Clearly defined, uniform categories based on the OVK standard are already available for contextual targeting.

Downloads

All further relevant information regarding our scope of services and corresponding offers can be found in the following documents, which are available for download. If you have any specific questions, please do not hesitate to contact us.

You are interested in further topics?

DataAnalytics & Insights

Our data can do more than just targeting: Use our data infrastructure for exclusive insight reports for your next display or content campaign. This way!

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DataData Exchange

The platform for B2B and B2C data: Use our unique targeting segments as a data-only product for your programmatic purchasing. Get all the information you need here.

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DataFurther questions?

Please feel free to contact us at any time at data@iqdigital.de for further questions regarding our offering of Targeting, Analytics & Insights, Data Exchange and further topics.

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