Düsseldorf, 07.07.2021 - The current LAE 2021 shows a pleasing development: With the exception of Der Spiegel (-2%), all digital offerings are able to reach more decision-makers than a year ago. Above all, the iq digital portfolio is clearly gaining reach among the target group of decision-makers in companies.  

iq digital's flagship media have seen an enormous increase in reach.
Handelsblatt.com and the digital offering of WirtschaftsWoche increased by +22% and now reach 712 thousand and 560 thousand decision-makers respectively. Frankfurter Allgemeine (826 thousand, +13%), Süddeutsche (923 thousand, +15%) and ZEIT's digital offering (790 thousand, 16%) also increased their reach of decision-makers significantly.

High-quality specialist media grow more than all others
iq digital's specialist media recorded even stronger percentage gains in reach among the target group of decision-makers: the digital offerings of brand eins and vdi nachrichten each gained 23%, Markt und Mittelstand even 44%.

iq digital markets the media that lead Germany
The growth in reach of the digital offerings is primarily due to the increasing reach of the websites. "The changes in media usage are now also reflected in LAE. We are very pleased that our digital quality media are being used more and more for information gathering by decision-makers. The quality and substance are gaining in the long term and thus our portfolio is becoming more and more relevant for B2B communication in the German market. iq digital shows once again that our portfolio contains media that lead Germany," says a pleased Steffen Bax, Managing Director of iq digital media marketing gmbh. In total, iq digital now reaches 1.75 million decision-makers and thus 58% of all decision-makers in Germany.

iq digital media marketing gmbh
As a joint venture of FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag, iq digital stands for high coverage in the areas of news and business/finance as well as for special interest offers to address pointed target groups. The portfolio includes high-calibre digital offerings in the areas of general news, business & finance, specialist media and millennials: websites such as Der Tagesspiegel, FAZ.NET, Handelsblatt Online, Süddeutsche Zeitung, WirtschaftsWoche Online and ZEIT ONLINE provide decision-makers with up-to-date information on all relevant topics on a daily basis. The portfolio also includes ada, areamobile.de, ARIVA.DE, brandeins.de, Edison.media, Femeda.de, Hallo-Eltern.de, INGENIEUR.de, jetzt.de, karriere.de, orange by Handelsblatt, Spektrum.de, SZ-Magazin.de, ZEIT-Magazin.de and the B2B network fachmedien and mittelstand digital. With a total digital reach of 35.98 million digital unique users, iq digital is one of the leading marketers for digital quality media and media brands.

Source: agof daily digital facts; 28.04.2021, Ø month (of the last 3 months (Jan - Mar 21); marketer reach iq digital; population 16+.
 
Contact iq digital:
Commercial Marketing Management
Lena Hermes
Email: cm@iqdigital.de
Phone: +49 211 887 1311

Press: iqdigital.com/press
LinkedIn: linkedin.com/company/iq-digital-media-marketing
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