In view of the lockdown in 2020, brand and product communication for the customer had to be rethought. The focus is on the communication of the new machines for B2C and B2B as well as education about Nespresso's sustainability strategy: Every cup of coffee makes a contribution!


A new coffee experience in the digital world: In two rooms, the new machines & capsules are advertised true to scale in 3D. In the second area of the showroom, with a focus on sustainability, you can find playful animations and information on everything from origin to cultivation to recycling.


Since 2019, part of the implementation are a Native Hub, digital showroom & infographics (articles around the topic "Sustainable Coffee"). The playout takes place on six selected media brands: Handelsblatt Online, WirtschaftsWoche,,, ZEIT Online, Der Tagesspiegel.

User Journey & Live Case

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